Build a Better Bid: Making Your Proposals Win
- Ronald Townsen
- May 19
- 7 min read
Summary
When companies want to win government contracts, they need to show their ideas are the best. The Build a Better Bid Technology helps do this by giving exact numbers that prove how good your architecture and design is. This is much better than just saying "our idea is great" without proof. This paper shows how this technology helps companies make winning proposals by measuring how good their designs are and showing why they're better than the competition.
The Problem with Proposals
When the government wants to buy something like a new radar system or drone, they ask different companies to submit proposals. Then they have to figure out which company's idea is best. This creates problems:
For Companies Making Proposals:
It's hard to show why your idea is better than others
It's difficult to explain how good your design is without just saying "trust us"
Companies aren't sure if their proposal addresses what the customer really wants
For Government Teams Picking Winners:
It's hard to compare different proposals fairly
They can't tell if claims like "our system is highly reliable" are really true
They need to justify their choice with facts, not opinions
The Build a Better Bid Technology solves these problems by providing real measurements instead of just claims.
What is the Build a Better Bid Technology?
This innovative technology measures how good a system design is. Instead of saying "our design is reliable," it gives it an exact score like 0.85 out of 1.0. This works across three levels:
Architecture Level: The big-picture design of your system
Design Level: More detailed blueprints of how parts work together
Implementation Level: The actual building instructions
The Build a Better Bid Technology uses smart computer programs (AI) to analyze designs and give them scores. This helps proposal teams prove their ideas are good using real numbers instead of just words.
Five Ways This Technology Helps You Win
The Build a Better Bid Technology helps companies win contracts in five important ways:
1. Real Numbers Instead of Just Claims
Instead of saying "our design is very reliable," this technology lets you say "our design scores 0.92 out of 1.0 for reliability, which is 38% better than the current system." Numbers are more convincing than just words.
Example: "Our drone can fly for 12 hours and scores 0.89 for endurance, which is 25% better than what you're using now."
2. Matching What the Customer Wants
Customers usually tell you what's most important to them. The Build a Better Bid Technology helps you show how your design matches exactly what they care about.
Example: If security is 40% of the score, performance is 30%, easy maintenance is 20%, and cost is 10%, this technology can give your design a total score that shows how well you meet these needs.
3. Showing Why Your Design is Special
This approach helps you find what makes your design special compared to others. This helps your proposal stand out.
How it works:
Measure the current system or what the customer asked for
Measure your proposed design
Find where your design is much better
Highlight these advantages in your proposal
Example: Your radar design might score 47% better for protection against jamming than what's currently used. This becomes a key selling point in your proposal.
4. Finding Problems Before You Submit
The Build a Better Bid Technology helps you find and fix weak points in your design before you submit your proposal.
Example: You might discover your drone design scores only 0.62 for working with other systems, when the requirement is 0.75. You can fix this problem and show in your proposal how you improved the score to 0.86.
5. Making Complex Ideas Easy to Understand
This technology helps you create simple charts and graphs that make it easy for evaluators to see why your design is better.
Types of visuals you can make:
Spider charts comparing different scores
Side-by-side comparisons with the current system
Color maps showing strengths and weaknesses
These visuals help evaluators quickly understand why your design is the best choice.
Special Books of Knowledge
The Build a Better Bid Technology has special "Books of Knowledge" for different types of systems. These books contain information about specific types of equipment:
General Systems Book
This contains basic information that works for many types of systems.
RADAR Book
This has special information for radar systems, including:
How to model and predict radar signals
Ways to remove unwanted echoes (clutter)
Methods for using multiple frequencies
Smart radar control systems
Protection against jamming
UAV/Drone Book
This focuses on unmanned aircraft systems, including:
Self-flying navigation systems
Secure communication methods
Ways to manage different payloads (cameras, sensors)
Battery and fuel optimization
Coordination between multiple drones
These books help proposal teams address specific technical challenges in their field and ensure they don't miss anything important.
Example: Winning a Radar System Contract
The Situation
A company was competing to upgrade an existing radar system. The current contractor had advantages because they already knew the system well. To win, our company needed to clearly show their design was better.
The Challenge
The government wanted:
Better performance in crowded environments (35% of the score)
Better detection of stealth targets (30% of the score)
Less maintenance required (20% of the score)
Better ability to work with other systems (15% of the score)
How They Used the Build a Better Bid Technology
The proposal team:
Used the technology to measure the current radar system
Created several possible designs and measured each one
Picked the design with the highest scores
Created charts comparing their design to the current system
The Results
The analysis showed these improvements:
What Was Measured | How Important | Current System | New Design | Improvement |
Performance in crowded environments | 35% | 0.68 | 0.91 | 34% |
Detecting stealth targets | 30% | 0.62 | 0.87 | 40% |
Easy maintenance | 20% | 0.59 | 0.82 | 39% |
Working with other systems | 15% | 0.73 | 0.88 | 21% |
Total Score | 100% | 0.65 | 0.88 | 35% |
The proposal featured these measurements prominently, showing clear advantages in every area.
The Outcome
The company won the contract! In the feedback, the customer specifically mentioned how helpful the number comparisons were in showing which design was better.
Example: Winning a Drone Contract
The Situation
A government agency wanted to replace their old drone fleet. They wanted drones with better flight time, more mission flexibility, more secure communications, and easier operation. Many companies were competing for this valuable contract.
The Challenge
As a new bidder (not the current supplier), the company faced challenges:
They didn't know all the details about the current drones
They didn't have an existing relationship with the customer
They were competing against big, established companies
How They Used the Build a Better Bid Technology
The proposal team:
Used available information to estimate the current drone fleet's scores
Designed a system optimized for what the customer wanted
Used the technology to measure their design
Created a proposal focused on "technical superiority" with clear comparisons
The Results
The analysis provided these measurements:
What Was Measured | How Important | Current System | New Design | Improvement |
Flight time | 30% | 0.71 | 0.89 | 25% |
Mission flexibility | 25% | 0.65 | 0.93 | 43% |
Communication security | 25% | 0.77 | 0.96 | 25% |
Ease of operation | 20% | 0.62 | 0.87 | 40% |
Total Score | 100% | 0.69 | 0.91 | 32% |
The Outcome
The proposal won with an extremely high technical score of 95 out of 100. The customer said the number comparisons gave them "unprecedented clarity" in understanding the advantages of the proposed solution and "exceptional confidence" in the technical approach.
How to Use the Build a Better Bid Technology in Your Proposals
Here's how to start using this technology to improve your proposals:
Before the RFP (Request for Proposals) Comes Out
Create a library of baseline measurements for systems you commonly bid on
Train your team on how to use the Build a Better Bid Technology
Set up the software to work with your proposal tools
When Analyzing the RFP
Map what the customer wants to quality attributes
Figure out how important each attribute is based on the RFP
Measure the current system or what the RFP requires
When Developing Your Solution
Use the technology to measure different possible designs
Compare trade-offs using actual numbers
Improve your design to get the best scores on what matters most
When Writing Your Proposal
Identify your biggest advantages and emphasize them
Create simple charts and graphs showing your scores
Write proposal sections highlighting your numerical advantages
Create a matrix showing how your design meets each requirement
During Review and Final Touches
Include your measurements in your internal review
Try to estimate competitor designs and compare them with yours
Make final adjustments based on this comparison
Tips for Success with the Build a Better Bid Technology
Here are some tips:
1. Start Early
Begin using the Build a Better Bid Technology as soon as you know about an opportunity, even before the official request comes out. This gives you time to explore options and fix problems.
2. Focus on What the Customer Cares About
Carefully read what the customer wants and prioritize those things in your measurements. Make sure your design scores highest on the things they care about most.
3. Create Clear Visuals
Make simple, colorful charts and graphs that show your advantages. Remember that pictures often communicate better than words or numbers alone.
4. Provide Different Levels of Detail
Create different levels of information:
Summary: Simple top-level scores
Overview: Component-level scores with key features
Details: Complete information for technical reviewers
5. Connect to Past Success
When possible, connect your measurements to past successful projects to show you can deliver what you promise.
6. Be Ready to Explain
Prepare to explain how the technology works if you're asked during presentations. Practice explaining it simply.
Conclusion: The Power of Numbers
In the competitive world of government contracts, being able to prove your design is better gives you a huge advantage. The Build a Better Bid Technology turns vague claims into exact measurements that clearly show your value to evaluators.
By using this approach in your proposals, you can:
Replace opinion statements with actual measurements
Match your solution exactly to what the customer wants
Find and highlight what makes your solution special
Fix weak points before submitting your proposal
Clearly show complex technical value in simple ways
As the government keeps looking for more objective ways to evaluate proposals, tools like the Build a Better Bid Technology will become even more valuable in helping winning bids stand out from the competition. Companies that use this approach will build better bids—and win more contracts.
Build a Better Bid Technology, Copyright © 2025, Patent Pending Case Number: 18/925,529
Comments